A practical handbook on business blogging, inspired by the classic book by Jeremy Wright
Blog Marketing Book is an informational resource focused on how blogs can be used to build trust, authority, and long-term visibility for businesses. The site is inspired by the influential book Blog Marketing by Jeremy Wright, first published in 2005.
This website does not republish the original book. Instead, it provides summaries, commentary, and modern perspectives on the core principles that helped define early business blogging.
Blogs allow businesses to communicate openly, demonstrate expertise, and build relationships over time.
While platforms and technologies change, the fundamentals of blog marketing remain consistent: publishing useful content, engaging with readers, and earning attention through value rather than interruption.
The book Blog Marketing by Jeremy Wright provides the original framework that inspired this handbook.
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